Billy Casper Golf Establishes 'Buffalo Golf Trail'

TravelGolf.com Staff Report

VIENNA, VIRGINIA (MAY 15, 2001) - Billy Casper Golf ("BCG") - owner, operator and consultant to 25 golf and country club properties - today announces the introduction of its Buffalo Golf Trail.

The Buffalo Golf Trail consists of 280 golf holes, primarily in the Mid-Atlantic and Southeast, that combine to offer a discount in fees to members of premier BCG-managed golf and country clubs.

Members of BCG-managed clubs receive a 20-percent discount off greens and cart fees seven days a week (after 1 p.m. Fridays through Sundays and holidays) at the Buffalo Golf Trail's public and semi-private facilities. Members of BCG-managed private clubs also enjoy reciprocal playing privileges at the Buffalo Golf Trail's private clubs.

• Past TravelGolf.com business briefs

Members of BCG clubs simply identify themselves as such, reserve a tee time(s), and show member ID upon arrival to qualify for the discount or reciprocity.

"The Buffalo Golf Trail is in response to golfers who play Billy Casper Golf courses," says Peter Hill, Chief Executive Officer of BCG. "They are consistently pleased with their experiences at our clubs and therefore play them repeatedly. So we created this program to reward their loyalty and to enhance the value they receive playing at Billy Casper Golf courses."

Sixteen BCG golf properties comprise the inaugural Trail: 13 BCG public and semi-private golf properties and three private clubs. Clubs will be added as the company continues to grow its portfolio.

Public and semi-private courses in the Buffalo Golf Trail

· New Jersey (Northern): High Bridge Hills Golf Club, Cranbury Golf Club, Eagle Ridge Golf Club

· Delaware: Back Creek Golf Club, Frog Hollow Golf Club (Wilmington)

· Maryland: Eisenhower Golf Course (Annapolis), Deer Run Golf Club (Ocean City)

· Virginia: Goose Creek Golf Club (Northern Va./Washington, D.C. area)

· Tennessee: Centennial Golf Course (Knoxville), The Legacy Golf Course (Nashville)

· Mississippi: Mallard Pointe Golf Course (Northern Miss.), Quail Hollow Golf Course (Southern Miss.)

· Hawaii: Puakea Golf Course (Kauai)

Private clubs in the Buffalo Golf Trail

· New York: Cobblestone Creek Country Club (Rochester)

· Virginia: Stoneleigh Golf Club (Northern Va./Washington, D.C. area)

· Georgia: Smoke Rise Golf & Country Club (Atlanta)

BCG plans to launch the Buffalo Golf Trail to the public in 2002 with a frequent-play reward program, stay-and-play packages, and other discounts and privileges.

For more information about the Buffalo Golf Trail, visit billycaspergolf.com, buffalogolftrail.com or call 703.761.1444.

Why the Buffalo?

When Billy Casper began a strict diet of buffalo meat he went on a winning streak - 51 PGA Tour victories in all - that assured him legendary golf status. This culinary peculiarity earned Casper the moniker "Buffalo Bill." The rest - including one Masters championship and two U.S. Open titles - is history.

About Billy Casper Golf

Established in 1989, the firm was founded in cooperation with Billy Casper. BCG provides services to its clients through three divisions:

· Billy Casper Golf Management provides full-service management and consultation golf property developers, owners, and investors;

· Buffalo Communications provides publicity and media-relations services to people, products, services, organizations and companies seeking to penetrate the golf market and create brand-name awareness; and

· Buffalo Golf Trail provides consistent, high-quality golf experiences to golfers at BCG-managed golf and country clubs.